We are big fans of HERD Bags here at The Sustainable shop. HERD prides themselves on creating stylish and hardworking bags for stylish, hardworking people. These bags are for those who carry everyone's hopes, dreams and clobber!

Throughout time the all-seeing eye has been a beacon of reassurance in this crazy world we live in. Inspired by the vibrancy and imagination of Modernist Art, 'The Eye' brings colour and function wherever you go.

With each purchase of an Eye 100 bag HERD funds 1KG of Ocean clean up. 

HERD was set up by Nancy Powell, after spending years advising well-known brands on sustainability. She decided to combine her knowledge of bags with recycling and HERD was born! 

Other designs are available. Click here to shop the range. 


  • Made from 100% Recycled Bottles
  • Strong and wipe-clean
  • Internal zip pocket
  • Double 100% cotton handles
  • Dimensions: H40cm x W60cm