We are big fans of HERD Bags here at The Sustainable shop. HERD prides themselves on creating stylish and hardworking bags for stylish, hardworking people. Use for the commute, the school run, to go to the shops, a picnic, festival, the beach, or to carry clobber to the sports field. 

Herds creative is based in Rio. She took her inspiration for this bag from the city to create this brightly coloured, bold design which captures the vibrant energy and joy of this carnival city perfectly.

HERD was set up by Nancy Powell, after spending years advising well-known brands on sustainability. She decided to combine her knowledge of bags with recycling and HERD was born! 

Other designs are available. Click here to shop the range. 


  • Made from a minimum of 30% recycled content
  • Strong and wipe-clean
  • Internal zip pocket
  • Double 100% cotton handles
  • Dimensions: H35cm x W80cm